Painting a brick fireplace

Question:  Hi, We are in the middle of a remodel. I currently have a white brick fireplace where the brick goes from the floor to the ceiling. We want to paint earth tone colors of tan on the fireplace wall as accent color and the rest of the room a kind of buttery brown color. We would hate to paint the brick. What do you think?

Jake's answer:  Paint it.  If the brick is white then it must already be painted.  There is no reason to have this rather large accent piece not matching the other decor in the room.  Go for it - you'll be glad you did.